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The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Iain / Resorts

Ski Abruzzo article in ‘The Independent’

by iain on Mar 24, 2023 • No Comments

Iain travelled to the Italian ski resort of Roccaraso in Abruzzo in February 2023. His article has now been published in ‘The Independent‘ Iain stayed at the Grand Hotel Europa in Rivisondoli and rented skis at Nolo Sci Da Patrizio in Roccaraso. The Alto Sangro Ski Pass costs from €202 for four days in high season. Find out more...

Iain / Resorts

‘Off The Grid in Méribel’ article in ‘Skier & Snowboarder Magazine’

by iain on Mar 21, 2023 • No Comments

In January 2023, Iain travelled to Méribel in Les 3 Vallées. He wanted to see whether it was possible to go ‘off the grid’ in the largest ski area in the world. You can find out how he got on in his article, now published in the Spring issue of ‘Skier & Snowboard Magazine‘ You...

Ideas / Social Media

7 Digital Media Takeaways from the 2023 Infinite Dial Report

by iain on Mar 10, 2023 • No Comments

The Infinite Dial is the longest-running survey of digital media consumer behavior in America. It tracks mobile behaviour, internet audio, podcasting, social media, smart speakers and lots more data in the digital space. Here are our seven takeaways from this year’s report: A decade ago only half of people had a smartphone, but that has...

Iain

Alexis Pinterault article in InTheSnow Magazine

by iain on Feb 25, 2023 • No Comments

The February issue of InTheSnow Magazine includes this interview with Alexis Pinterault by Iain: If you’d like to hear the full interview with Alexis Pinterault, then you can listen to more in Episode 164 of The Ski Podcast:

Ideas

3 Takeaways from the latest SnowSports Industries America survey

by iain on Feb 23, 2023 • No Comments

The SIA survey is one of the largest snowsports surveys in the world. Their annual report questioned 18,000 US citizens and delivered some interesting data. Ski Touring is booming The number of people participating in ski touring has more than tripled from 700,000 to 2.2 million in the last three years. The closures during the...

Ideas / Resorts

French ski lift strikes cause little or no disruption shock

by iain on Feb 10, 2023 • No Comments

Bad news travels fast, or as my gran used to say, “Misery loves company”. Whichever aphorism you prefer, the recent strikes in French ski resorts appear to have had little impact on holidaymakers. Not that you would have expected this after the multiple and calamitous stories by most of the UK media, with headlines such...

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The sad demise of the catered chalet ski holiday

Will ChatGPT make ‘ski experts’ redundant?

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Ski Touring in Morocco: A Photo Essay

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

Ski Abruzzo article in ‘The Independent’

‘Off The Grid in Méribel’ article in ‘Skier & Snowboarder Magazine’

7 Digital Media Takeaways from the 2023 Infinite Dial Report

Alexis Pinterault article in InTheSnow Magazine

3 Takeaways from the latest SnowSports Industries America survey

French ski lift strikes cause little or no disruption shock

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