Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
'Nature returns!' article on InTheSnow.com
Ideas

‘Nature returns!’ article on InTheSnow.com

by iain on Apr 23, 2020 • No Comments
Iain’s article about the return to the mountains of marmottes, wolves and even bears has been published by InTheSnow Magazine. You can find out more about the reintroduction of wolves to the Alps in Episode 28 of The Ski Podcast:
[COVID-19] What are Google Ads Credits?
Advertising

[COVID-19] What are Google Ads Credits?

by iain on Apr 21, 2020 • No Comments
In the latest of our COVID-19 marketing updates, we look at the Google announcement that they will be offering ‘Google Ads Credits’ to ‘Help alleviate some of the cost for small and medium-sized businesses (SMEs) to stay in touch with their customers during this challenging time’ What does that mean? Google will be giving SMEs worldwide...
[COVID-19] Reasons to be Cheerful Pt.1
Ideas / Resorts

[COVID-19] Reasons to be Cheerful Pt.1

by iain on Apr 17, 2020 • No Comments
Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
COVID-19 may cost French ski industry €1.8 billion
Resorts

COVID-19 may cost French ski industry €1.8 billion

by iain on Apr 8, 2020 • No Comments
It’s evident that COVID-19 is going to have a huge impact on the ski industry. While it’s still not clear how the UK industry will be affected, some shocking figures were released last week. €1.8 billion drop in turnover “We have lost 20% of our financial capacity, a drop of €1.8 billion in turnover,” said...
[COVID-19] How should I adjust my Ski Marketing? (Part 2)
Iain / Ideas

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

by iain on Mar 26, 2020 • No Comments
Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
Aspen 'Ski Thief' article on InTheSnow.com
Iain / Resorts

Aspen ‘Ski Thief’ article on InTheSnow.com

by iain on Mar 25, 2020 • No Comments
Iain from Skipedia and The Ski Podcast recently interviewed Jason Auslander from The Aspen Times about Derek Johnson – ‘The World’s Most Prolific Ski Thief.’ You can listen to the full interview in Episode 52 of The Ski Podcast and read the article in InTheSnow Magazine:

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.