Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
[COVID-19] How should I adjust my Ski Marketing?
Ideas / Marketing

[COVID-19] How should I adjust my Ski Marketing?

by iain on Mar 17, 2020 • 1 Comment
Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Folie Douce in Val d'Isère 'now run by Luc'
Resorts

Folie Douce in Val d’Isère ‘now run by Luc’

by iain on Feb 11, 2020 • No Comments
Browsing through ‘The Sunday Times Guide to Ski & Après-Ski’ recently we were amused to see that the Folie Douce in Val d’Isère is ‘now run by Luc’. ‘Luc’ is the founder of the Folie Douce empire The Luc in question is Luc Reversade, now known as the brainchild behind the whole Folie Douce ‘clubbing...
MessyWeekend Ski Goggles Review
Branding / Ideas

MessyWeekend Ski Goggles Review

by iain on Jan 27, 2020 • No Comments
Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
Mindfulness in Les Menuires article in Totally Snow
Events / Resorts

Mindfulness in Les Menuires article in Totally Snow

by iain on Jan 17, 2020 • No Comments
Iain visited ‘Yoga Week’ in Les Menuires in April 2019. His article on ‘mindfulness’ has now been published in Totally Snow magazine.
Ski Touring in Morocco article in 'Totally Snow'
Iain / Ideas

Ski Touring in Morocco article in ‘Totally Snow’

by iain on Jan 14, 2020 • No Comments
Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag
Iain / Ideas

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

by iain on Dec 24, 2019 • No Comments
Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article on the existential threat to...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.