Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Events / Ideas

14 Takeaways from LISTEX 2019

by iain on Dec 23, 2019 • No Comments

The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...

Iain / Ideas

Chemmy Alcott interview on J2Ski

by iain on Dec 12, 2019 • No Comments

Iain interviewed BBC Ski Sunday presenter Chemmy Alcott at the London Ski & Snowboard Festival in October 2019. The four-time Olympian revealed her fitness tips and how she got back to ‘fighting weight’ after having her second child. She also offers advice for new mums wanting to get back into the sport.

Iain / Ideas

‘Ski A&E’ article by Skipedia on InTheSnow.com

by iain on Dec 3, 2019 • No Comments

Iain’s interview with John Quinn and Sean Doherty from North One TV about their new TV programme ‘Ski A&E’ was recently published by InTheSnow.com. Iain interviewed John and Sean for Episode 43 of The Ski Podcast. You can listen to it here (14 minutes in):

Ideas / Marketing / podcast

Ten Facts You Should Know About The Rise Of Podcasting

by iain on Nov 25, 2019 • No Comments

Are you listening to podcasts yet? If not the chances are you will be soon… New research from Adobe Analytics shows that more people are tuning into podcasts and are heavily engaged with this audio content. Podcast mobile app usage has increased 60% in the US since January 2018 A quarter of current podcast listeners...

Iain

Trail Running article by Skipedia on France.fr

by iain on Nov 12, 2019 • No Comments

This article by Iain from Skipedia about trail running and ski touring has just been published on the ‘France.fr’ website. Iain writes regularly about trail running. This year he has posted reports from the Trail des Hauts Forts in Morzine and Hardmoors 60 ultra marathons in Trail Running Magazine, as well as this item about...

Resorts

Which French ski resorts had the most snow in 2018/19?

by iain on Nov 7, 2019 • No Comments

If you were guessing which French ski resort had the most snow last winter, it’s unlikely you’d guess correctly. Resorts always talk about their micro-climates, caused by being at the end of a valley where the weather systems stop and drop. But would you have guessed that Les Contamines was the French resort with the...

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