Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Iain / Ideas

Ski Flight Free article in The Telegraph

by iain on Oct 23, 2019 • No Comments

Iain’s article about his rationale for starting the Ski Flight Free campaign has recently been published on The Telegraph website: Iain has previously written for The Telegraph about the gender gap in skiing (interview with Chemmy Alcott) and about the world’s first paraplegic piste basher driver.

Events / Iain

Hardmoors 60 report by Skipedia in Trail Running Magazine

by iain on Oct 15, 2019 • No Comments

Iain’s race report from the 2019 Hardmoors 60 ultra marathon has been published by Trail Running Magazine. You can watch Iain’s video report here: Iain uses custom insoles from Profeet

Marketing / Resorts

Les 3 Vallées announce partnership with ‘Frozen II’

by iain on Oct 14, 2019 • No Comments

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....

Marketing

Mica Heliskiing score viral hit with stereotype reversal

by iain on Oct 4, 2019 • No Comments

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...

Advertising

Ski Ads in ‘The Guardian’, Sep 2019

by iain on Sep 30, 2019 • No Comments

We were interested to see who was advertising in the recent travel supplement in The Guardian, published on 07 September. The supplement was a ‘distributed advertorial supplement created by APL Media Limited’. Typically this means there’s very little content and lots of ads, increasing the chances it will go straight in the recycling bin. APL...

Iain

New Articles by Skipedia in Trail Running Magazine

by iain on Sep 19, 2019 • No Comments

Iain has recently had two articles published by Trail Running Magazine, covering recent visits to Val d’Anniviers in Switzerland and Morzine in France. In August 2019, his article on the infamous Sierre-Zinal trail race in Switzerland was published: In September, Iain’s race report from the Hauts Forts ultramarathon in Morzine was published: Iain uses custom...

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