Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Events / Ideas

Attack of the Drones: New Technologies in Snowsports

by iain on Oct 6, 2016 • No Comments

Last week, Iain from Skipedia presented at LISTEX 2016 covering new technologies such as drones, Facebook Live, 360 degree photo and videos and virtual reality. The event was recorded live via Facebook Live, so you can watch Iain’s presentation here: You can also view Iain’s presentation on Slideshare:

Ideas

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

by iain on Sep 23, 2016 • No Comments

In the ski industry, we all know Channel 4’s ‘The Jump’. It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...

Events / Resorts

France Montagnes Winter Launch 2016/17

by iain on Sep 16, 2016 • No Comments

Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...

Iain / Resorts

Iain Martin from Skipedia Shortlisted for Writing Award

by iain on Sep 7, 2016 • No Comments

Iain Martin from Skipedia was delighted to be recently shortlisted for ‘Best Online Article’ at the France Montagnes writing awards. The article in question was Iain’s report from the Les 2 Alpes Night Snowtrail in January 2016. ...

Ideas / Marketing

18 Takeaways from Brighton SEO, September 2016

by iain on Sep 5, 2016 • No Comments

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...

Events / Iain

Trail Running article by Skipedia in ‘Men’s Running’ Magazine

by iain on Sep 2, 2016 • No Comments

Iain Martin from Skipedia recently took part in the CCC ultramarathon – part of the UTMB trail running weekend. His report of the 101km race from Courmayeur in Italy to Chamonix in France was published online on ‘Men’s Running Magazine’ last week. You can read the full article on their website. ...

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