Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Have Obergurgl created the best ski resort video of 2016?
Resorts

Have Obergurgl created the best ski resort video of 2016?

by iain on Dec 23, 2016 • No Comments
Every ski resort creates video footage and so they should – according to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019. So with so much video content being created, it can be hard to cut through the dross and get noticed. Hats off to Obergurgl then, for...
UK Snowsports Industry optimistic, but Brexit beckons
Ideas

UK Snowsports Industry optimistic, but Brexit beckons

by iain on Dec 23, 2016 • No Comments
The latest survey from the Snowsports Industries of Great Britain shows that so far this season, the UK industry has benefited from improved exchange rates and good sales. The survey was compiled by members of SIGB and 91% of the responses were from retailers, agents or distributors     The impact of Brexit to date...
Article by Skipedia in RunABC South
Iain

Article by Skipedia in RunABC South

by iain on Nov 28, 2016 • No Comments
Iain from Skipedia recently interviewed the reigning Great Britain 100km champion Paul Navesey for RunABC South magazine.   Paul is an ambassador for Profeet – specialists in custom sports footwear and one of Skipedia’s clients. Click on the image below to view a larger version of the article.    
Patagonia Donates 100% Global Sales on Black Friday
Ideas

Patagonia Donates 100% Global Sales on Black Friday

by iain on Nov 23, 2016 • No Comments
As if we didn’t love the outdoors clothing brand Patagonia so much already, their ‘Black Friday’ offer really tipped the balance. In a world that sometimes feels obsessed with materialism, discounts and buying until you drop, Patagonia have made a statement with their own Black Friday deal. 100% of global sales will be donated The...
Facebook Live: Advice, Tips and Best Practice
Ideas / Mobile / Social Media

Facebook Live: Advice, Tips and Best Practice

by iain on Nov 18, 2016 • No Comments
Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.     Why go live? The most...
Game of Drones: Using Drones in Snowsports
Ideas

Game of Drones: Using Drones in Snowsports

by iain on Nov 4, 2016 • No Comments
Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key points. Sales continue to increase...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.