Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Events / Resorts

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

by iain on Mar 9, 2017 • No Comments

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai. The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in previous years. Yet when you...

Events / Resorts

Tignes article by Skipedia in ‘Men’s Running’ & ‘InTheSnow’ magazines

by iain on Feb 20, 2017 • No Comments

In January 2017, Iain from Skipedia went out to Tignes to report on the inaugural ‘Indoor Sprint and Jump’. Iain’s interview with Christophe Lemaitre was published this week on the ‘Men’s Running’ magazine website. You can read the full article here. Iain also reported on the athletics for ‘In The Snow Magazine’ both...

Marketing / Resorts

Which is the most difficult ski resort to spell?

by iain on Feb 20, 2017 • No Comments

Some ski resorts are very difficult to spell, but which is the most difficult? One of the benefits of managing numerous Adwords accounts for our snowsports clients is that we have a great insight into what UK users are searching for. And what’s pretty clear is that there are some ski resorts that they just can’t...

Ideas

Snow in Space: The Final Frontier

by iain on Jan 26, 2017 • No Comments

Are you looking for new ideas for your next ski trip? In which case, the new book ‘Snow in Space’ could be what you need. Admittedly you’ll probably need to be cryogenically frozen and a billionaire to make it to some of the ski areas described in this entertaining 100-page hardback book. Snow...

Events

When does The Jump 2017 start and who is on it?

by iain on Jan 21, 2017 • No Comments

If you love skiing it’s hard not to have a marmite relationship with Channel 4’s ‘reality in the snow’ programme ‘The Jump’. It doesn’t help our industry when Davina McCall says dumb things such as ‘your chances of getting injured (while skiing) are extremely high’. Non-skiers think skiing is dangerous However, if The Jump...

Iain / Resorts

Les Menuires article by Skipedia in ‘Skier & Snowboarder’ Magazine

by iain on Dec 23, 2016 • No Comments

We were delighted to see that Iain’s article about family skiing in Les Menuires has been published in the December/January issue of ‘Skier & Snowboarder‘ magazine. Iain travelled to the French resort in Les 3 Vallees ski area in March. Les Menuires won ‘Best Family Ski Resort’ in the 2015 Snow Awards and...

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