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The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Social Media

Hitler’s take on the ROI of Social Media [Video]

by iain on Sep 12, 2012 • No Comments

If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin

Events / Marketing

London Ski & Snowboard Show grab attention with lift pass giveaway

by iain on Sep 11, 2012 • No Comments

How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...

Resorts

France overtakes USA as most popular country for skiing

by iain on Sep 6, 2012 • No Comments

Research by Domaines skiables de France (DSF) shows that France is the top destination in the world for skiing (in terms of attendance), ahead of the United States and Austria for the first time in three years. French ski resorts recorded 55.3 million skier days during the 2011/12 season, up 3% year on year. The growth was driven by the excellent snow...

Ideas

Babies, work and illness: reasons most often given for not taking ski holiday

by iain on Sep 6, 2012 • No Comments

While at the ABTOF Wintersports Session earlier this week, we saw this fascinating word cloud, collated from data in the Spike Marketing Ski Base survey, It shows the words used when giving reasons for not taking a ski holiday, with those mentioned most often appearing largest. The impact of growing families are very clear and...

Marketing / Tour Operators

Olympics twist leads to big PR win for Mark Warner

by iain on Aug 17, 2012 • No Comments

You may have seen some of the coverage recently claiming that the Olympics have led to an increase in active holiday bookings. Masterful PR This is a masterful piece of PR from Mark Warner Holidays that has so far gained them exposure in The Daily Telegraph and many other publications. The claim is that the company...

Events

Sochi 2014 ‘greets the world’ in London

by iain on Aug 17, 2012 • No Comments

After the incredible excitement that was London 2012, eyes now turn to the next Olympiad: not Rio 2016, but the Sochi 2014 Winter Olympics in Russia. To promote the event, Russia.Sochi.Park was set up in Kensington Gardens for the duration of London 2012. ‘Where Russia greets the world’ The idea was that this would be...

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The sad demise of the catered chalet ski holiday

Will ChatGPT make ‘ski experts’ redundant?

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Ski Touring in Morocco: A Photo Essay

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

London Ski & Snowboard Show grab attention with lift pass giveaway

France overtakes USA as most popular country for skiing

Babies, work and illness: reasons most often given for not taking ski holiday

Olympics twist leads to big PR win for Mark Warner

Sochi 2014 ‘greets the world’ in London

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