Swedish cross-country skiers secure controversial Ozempic sponsorship deal
The Swedish national cross-country skiing team has confirmed it has agreed a controversial sponsorship deal with pharmaceutical giant Novo Nordisk, known for its weight-loss drug Ozempic. The move has sparked debate among some athletes and observers, principally because the sport of cross-country has had a history of weight-related issues and eating disorders among competitors. The...
Cross Country Skiing: A Rare Covid Winner
Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...