Airbnb turn Courchevel cable car into chalet for night
Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to take over a Paris Metro station. The idea was to create a unique way of communicating their message to the public, as well as creating some cool...
Living Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...
Why Ski Republic are scoring points in the Tarentaise…
Everyone travelling to La Plagne, Les Arcs, Vallandry, La Rosiere, Tignes, Val d’Isere and all the smaller stations has to travel through Moutiers to reach their destination. And that means they have to pass some great guerrilla marketing from Ski Republic, who have invested in a fleet of American-style bullet caravans. These have been branded...
How’s your running?
Although nothing to do with snowsports, this recent campaign by Brighton running technique company, Stride UK, impressed me. I run along the front in Brighton on a regular basis and had noticed a number of stencils on the pavement asking ‘How’s my running?‘ Hundreds of people run along this strip every day, so it was...