The Alternative Snow Awards
Last week the London Ski and Snowboard Show was held at Earls Court. Normally we’d write up a ’23 Snippets from the Ski Show’ type of post, but in the wake of the World Snow Awards we thought we’d announce our own award winners, based on our observations last week. Biggest Newcomer to the Industry...
New Branding for Méribel to ‘Méribel Vallée’
This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo. New logo for Méribel Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’. [In case you missed it, the new logo integrates the ‘M’ of Méribel and...
Videos competitions drive social media for Les 3 Vallees and Fritz Blitz
Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...
After ‘Andrea’ – the storm that hit France
Les Trois Vallees recently posted these superb pictures on their Facebook page, which were just too good not to share. You can really imagine how cold and violently windy it was out there in the middle of the storm now known as ‘Andrea’ – just another part of what is becoming an epic snow season...
Les 3 Vallees v. Chamonix: What’s in a strapline?
While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter. The ad shows Chamonix’s most famous feature –...