Axe ‘feed the bra tree’ at Mount Norquay
‘Please Feed The Bra Tree’ That’s an attention grabbing line, isn’t it? The bra tree in question sat beside a chair lift in Mount Norquay this winter and was part of a campaign by ‘Axe’ deodorants (more well known as the Lynx brand in the UK). The campaign also included cheeky chairlift safety bars and...
Three examples of ski companies breaking Facebook’s Timeline Cover Photo guidelines
Less than a month ago that Timeline became the standard format for brand pages on Facebook. When the new style was announced, we pointed out the key Timeline features. Last month we looked at a early adopters who had already converted to Timeline. We also looked at the UK’s largest ski company, Crystal Holidays, when...
Dominos use Twitter hashtag to boost sales
Using hashtags on Twitter for promotions is still a new area that we have written about before. So this recent Tweet Treat campaign by Domino’s Pizza impressed us. On offer was a great reason for followers to take part: cheaper pizza! The promotion, which ran from 0900 to 1100 on 5th March 2012, reduced the...
The Top 10 European Ski Areas on Facebook
So every time we produce one of these lists, it seems someone shows us up for lack of research. It’s true – we had never heard of Bukovel in Ukraine until a couple of weeks ago. And to be honest, we didn’t even notice that Tirol has almost 100,000 Facebook fans. Then again, Tirol isn’t...
Neilson Easter Egg campaign
Going through our emails on the weekend , we came across a great piece of marketing from Neilson. The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs. Why we liked this…...
When April Fools work…
When 1st April comes along we’re always looking out for good April Fools jokes in the media. This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...