Crystal Ski introduce impressive Facebook Timeline
Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence. So it was no surprise...
Is Erna Low’s 1948 Ski Brochure the oldest?
After our post about the ski companies of 1984, we ran this item about Swans’ ski brochure from 1979/80. Of course we knew there were older brochures, and now thanks to John Ward at Erna Low, we think we’ve found the oldest – this marvelous example from 1948. And of course, if you can beat...
Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....
‘Premium Offers’ opens up Facebook for advertising
With Facebook’s IPO coming up fast, the company is working hard to add on new revenue streams. Almost unnoticed during last month’s announcement that brand Pages would be converting to Timeline was Facebook’s new ‘Premium Offers’ for brands. Mike Hoefflinger, Director of Global Business Marketing of Facebook described Premium Offers as ‘the best way to get...
Old Spice and Dollar Shave Club up the ante for viral video
It all started with Old Spice. They saw their sales double thanks to their infamous and innovative YouTube campaign in 2010. Surely you must have seen it? Still, it’s always worth watching again… This campaign included creating individually tailored video answers to comments made online… Despite its incredible success, Old Spice raised the bar again...
Is It Time To Start Stalking Your Competitors?
The launch of Facebook’s new Timeline for Pages has thrown up some interesting challenge for brands already. However, one change that was announced last week seems to have slipped under the radar – with Timeline it will be possible to look at any brand Page and review the success of their recent activity. Review your...