New DC Area 43 snowpark for Meribel-Mottaret
DC have done some fine work with their rebranding of the Meribel Mottaret snowpark. More than 650 feet of rails, plus a skateboard mini half pipe, have been added to the park this season. There are four areas for different riders levels, served by a chair lift and a cable car. DC Area 43 will...
Les 3 Vallees v. Chamonix: What’s in a strapline?
While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter. The ad shows Chamonix’s most famous feature –...
The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Seasons (1988-1997)
When I graduated there was never any debate that I was going to do a season. In December 1988, I headed to Chatel to be a Ski Guide for Bladon Lines. It was a terrible snow season, but I had a fantastic time. After a few years living in Australia, I returned to the Alps...