Slide 2012 round up: Bawbags, Shaun White, Dare2b and more
Skipedia was at Slide – the UK trade show aimed at actionsport and streetwear retailers – yesterday, taking a look at the new products coming to the UK market in 2012. With a focus on brands, here’s our round-up of the highlights: Bawbags booming…! This success story is one we are so delighted to share, you...
Snowboarding ‘makes a splash’ with urinal game
The nadir of the commercialisation of snowboarding must surely have now been reached with the news that a British company are combining snowboarding with urinating. Even Shaun White wouldn’t stoop this low At Skipedia, we recently looked at Shaun White’s foray into the world of chewing gum. You might feel that if he can earn...
Shaun White now a minty chewing gum…
You may have noticed our Tweet about this yesterday, but Shaun White, Olympic gold medal winning snowboarder, and one of the few snowsports stars to make it to superstardom, has attached his name to a new minty chewing gum. White will appeal to younger chewers ‘Whitemint’, produced by Kraft Foods is unusual in that it...