Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Posts tagged "social media"
Harry Kane kicks off the season in La Clusaz

Harry Kane kicks off the season in La Clusaz

There was jubilation in France when Harry Kane blasted his penalty over the bar in their World Cup quarter-final against England. ‘Les Bleus’ took a step closer to retaining their crown and sad Englishmen had to accept that it wasn’t ‘coming home’. Meanwhile, as the Harry Kane memes started to take over the Internet, in...
Inside Val Thorens' Social Media Strategy

Inside Val Thorens’ Social Media Strategy

We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Inghams marketing win with Tube map goggle wipe

Inghams marketing win with Tube map goggle wipe

Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce.  Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself.  Click on the image and you...
New Facebook Timeline tested in NZ

New Facebook Timeline tested in NZ

Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin