Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "social media"
[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Inghams marketing win with Tube map goggle wipe

Inghams marketing win with Tube map goggle wipe

Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce.  Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself.  Click on the image and you...
New Facebook Timeline tested in NZ

New Facebook Timeline tested in NZ

Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin
Why your earned media and paid media should be merging...

Why your earned media and paid media should be merging…

You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
Hitler's take on the ROI of Social Media [Video]

Hitler’s take on the ROI of Social Media [Video]

If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin