Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "social media"
Is it time you employed a Community Manager?

Is it time you employed a Community Manager?

If you’re going to take social media seriously and develop a strategy within your company [and why wouldn’t you?], you may want to employ someone in a new and emerging role that is becoming common within the social sphere – the Community Manager. Who is the Community Manager? The Community Manager is an individual who...
An epic social media fail...by Sunshine Village

An epic social media fail…by Sunshine Village

An Epic Social Media Fail This story hit the news earlier this year, and is worth revisiting as it is an example of an epic social media fail within snowsports. The Story In December 2010, four senior staff at Sunshine Village were dismissed after an incident, allegedly involving the owner’s son, who was found skiing...
Video, Engagement & Mobile - the three key travel marketing trends

Video, Engagement & Mobile – the three key travel marketing trends

I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...