Why your earned media and paid media should be merging…
You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
![Hitler's take on the ROI of Social Media [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/09/Untitled-290x290.png "Hitler's take on the ROI of Social Media [Video]")
Hitler’s take on the ROI of Social Media [Video]
If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin
Skipedia teams up with Expedient Marketing & PR
Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
Over 50% of pensioners are on Facebook (and other interesting stats)
Some very interesting stats about UK social media usage in this great infographic from UMPF. So much that’s commentable, but headliners to me are: – 77% of the UK adult population have an active Facebook profile – 32% use Twitter regularly – Over half of all pensioners are on Facebook What does it mean? 1....
Is it time you employed a Community Manager?
If you’re going to take social media seriously and develop a strategy within your company [and why wouldn’t you?], you may want to employ someone in a new and emerging role that is becoming common within the social sphere – the Community Manager. Who is the Community Manager? The Community Manager is an individual who...
An epic social media fail…by Sunshine Village
An Epic Social Media Fail This story hit the news earlier this year, and is worth revisiting as it is an example of an epic social media fail within snowsports. The Story In December 2010, four senior staff at Sunshine Village were dismissed after an incident, allegedly involving the owner’s son, who was found skiing...