BUSC 2000
BUSC 2000 was the first of the modern BUSCs. Organised by Manchester Metropolitan University (or was it still a polytechnic back then?), the committee took a business-like approach to sponsors and students alike. Companies were starting to wake up to the value of the student pound, and BUSC 2000 was the first to attempt to...
My first ski business (1985-1988)
I arrived at Birmingham University to discover that I wasn’t quite as good a skier as I had thought. I made the ‘B’ Team in my first year, racing in Alpe d’Huez and quickly became involved in the ski club. By the second year, I was on the committee and effectively running my first ski business. We were the...
How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...