Val Thorens engage via social media with #WantToSki campaign
Some images capture your attention more than others, and this unusual photo we saw on Facebook this morning was one of those. Val Thorens use #WantToSki hashtag The picture piqued our interest, so we took a look at Twitter to see what was happening around that #WantToSki hashtag. It turns out Val Thorens have built a...
Two Brands Using Ashes Cricket Twitter Campaigns
Most Brits are probably aware that England are currently battling Australia at cricket for possession of ‘The Ashes’. Twitter recorded high volumes of Tweets about cricket during the last Test match, particularly during the very close finish. With an interest in all aspects of social media, in cricket as well as snowsports, we’ve been following...
Irn-Bru Fanny demonstrates the power of Twitter
This initial campaign ran around a year ago, but it’s worth looking at again as a great use of Twitter to generate positive brand coverage. A new series of three TV commercials for Irn-Bru were successively launched, with a fourth internet-only ad ready to complete the campaign, hosted solely on YouTube. Launched from a single...
Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
Wiggle swap bike for car in massive Twitter win
When Jonny Heneghan tweeted that he was prepared to swap his car for a new bike, he did not expect any response from Wiggle – the online sports retailer. But the Portsmouth-based company called his bluff by replying ‘Sounds like a fair trade’ and this weekend Heneghan picked up his new Mekk bike as well...
![Hitler's take on the ROI of Social Media [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/09/Untitled-290x290.png "Hitler's take on the ROI of Social Media [Video]")
Hitler’s take on the ROI of Social Media [Video]
If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin