Update: Ski Weekends bought the brand post Covid in November 2021 and are ‘repositioning it back to a 4 and 5 star focus with tailor made holidays’. It is now part of of Ski Elements Ltd.
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Flexiski has changed hands again as it has been acquired by Hotelplan, owners of Inghams and Ski Total.
Acquired by First Choice
In 2000, First Choice bought the company for just under £1m from the original founder Neil Manuel.
Flexiski was founded in 1988 and operated at first in Chatel. By 1999/2000, it was making a profit of £175,000 from a turnover of £1.2m.
First Choice and TUI merger
Then in 2007, it became part of TUI after the merger with First Choice.
TUI let Specialist Holidays Group go
In 2016, TUI decided to spin-off the Specialist Holidays Group, which was rebranded Travelopia and then sold to KKR, an investment group in 2017.
Six owners in 19 years
Hotelplan therefore becomes the sixth owner of the brand in the last two decades.
Hopefully, this time it will work out…
1 comment
Dan says:
Sep 18, 2023
Hi
This needs updating, We bought the brand post covide in November 2021 and are repositioning it back to a 4 and 5 star focus with tailor made holidays. Now part of of Ski Elements Ltd.