Serre Chevalier offer exclusive ski day for Facebook fans
We’ve seen some nice Facebook promotions by resorts before. This summer Verbier teased their fans to decide if they should open for a day. Free skiing for Facebook fans Currently Serre Chevalier are planning to start off the 2013/14 winter ski season with an exclusive ski day for their Facebook fans. One day before the...
Natives use interns to increase awareness at London Ski Show
At the London Ski Show this week, it was impossible not to notice the large number of volunteers sourced by Natives for the show. The ethics of internships are complicated. There’s a minimum wage in this country and it’s there for a reason. However, if people are prepared to work for free, and they know...
6 Ways To Grow The Snowsports Market
The final session of the LISTEX 2013 forum was ‘Growing the Market’. Iain Martin from Skipedia moderated a distinguished panel which included James Cove, Owner – PlanetSKI Tim Fawke, CEO – Snowsports England Gordon Ritter, Purchasing Director – Crystal Ski & Thompson Ski Dom Killinger, Publisher – InTheSnow Vicky Norman, PR Manager – Ski...
Val Thorens engage via social media with #WantToSki campaign
Some images capture your attention more than others, and this unusual photo we saw on Facebook this morning was one of those. Val Thorens use #WantToSki hashtag The picture piqued our interest, so we took a look at Twitter to see what was happening around that #WantToSki hashtag. It turns out Val Thorens have built a...
Val Thorens & Dachstein introduce high altitude zip wires
High altitude zip wires are just like London buses: none for ages and then you see two at once. The longest zip wire in Europe The week after Val Thorens announce they will be opening the highest zip wire in Europe, we noticed that Stoderzinken, near Dachstein, already have the longest zip wire in Europe....
‘Skippy The Stone Throwing Robot’ lifts Sun Valley profile
Skipedia highlighted this great piece of content marketing by Sun Valley in our recent presentation at Brighton SEO. Content marketing win by Sun Valley Sun Valley in Idaho is a chi-chi resort, populated by celebrities such as Arnold Schwarzenegger in winter, but in summer, like many resorts it struggles to attract custom. The resort chose to address this...