Snowskool’s great ski infographic gets the formula right
We all know infographics can be effective ways of generating inbound links, social shares and attention for your brand, but they are notoriously hard to get right. Great ideas in the meeting room often fail to translate to that super-viral piece of content you were looking for. Snowskool get it right Skipedia highlighted this great...
12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch
Skipedia went along today to the launch of the Ski Club of Great Britain Industry Report 2013. Billed as the ‘largest piece of consumer research ever in the UK snowsports market’, Ski Club CEO Frank McCusker, said he was ‘cautiously optimistic’ about the data it revealed. The report has been compiled using data from eleven...
Co-operative Electrical create Snapchat promotion
Snapchat is the new social network du jour. Valued at $800m, despite only launching in 2011, the service allows users to share images, which are then automatically deleted after 10 seconds. As yet, Snapchat has yet to demonstrate if it will be able to generate the revenues to justify that valuation. However, some companies have...
New Branding for Méribel to ‘Méribel Vallée’
This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo. New logo for Méribel Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’. [In case you missed it, the new logo integrates the ‘M’ of Méribel and...
6 takeaways from ABTOF 2013 Ski Lunch
I always look forward to this annual event – an early opportunity to catch up with everyone from the industry. This year was fortunate enough to be asked to present and to join the afternoon’s marketing panel. Hopefully that was as useful for everyone attending, as the morning session was for me. Here are...
Iain Martin from Skipedia to speak at Brighton SEO
Most British digital marketeers will know Brighton SEO – a superb free search marketing conference that takes place twice a year. Skipedia has attended the event the last few years and this year we are delighted to announce that we have been invited to present at the September 2013 conference. How Five Ski Companies Built...