US Market shows 3% decrease in participation
Snowsports Industries America have released their annual Snow Sports Participant Study showing that overall snowsports participation is down 3% year on year. Noting the slow start to the season, the survey suggested that there were 19.3 million participants across all disciplines. There was a drop in Alpine Skiing participation by 19%, which with 8.2 million...
Two Brands Using Ashes Cricket Twitter Campaigns
Most Brits are probably aware that England are currently battling Australia at cricket for possession of ‘The Ashes’. Twitter recorded high volumes of Tweets about cricket during the last Test match, particularly during the very close finish. With an interest in all aspects of social media, in cricket as well as snowsports, we’ve been following...
No recovery yet for snowsports equipment sales in the UK
Earlier this week we blogged about the recovery, albeit modest, in the number of Britons taking skiing holidays. This first increase in passengers in five years was welcome news, but was offset by research from from Snowsports Industries of Great Britain (SIGB) showing continued falls in equipment sales. Dramatic collapse in sales of skis and...
Crystal Ski Industry Report shows growth in market for first time in five years
Crystal Ski today released their annual ‘Ski Industry Report’ with positive news that the overall size of the market has grown for the first time in five years. Helped by ‘good snow at the right time’ growth was modest at 1%, however Simon Cross from Crystal Ski claimed that it showed “early signs of...
Alpe d’Huez introduce great new Facebook cover photo
July is going to be a big month for Alpe d’Huez. Last weekend they opened for skiing last weekend – an unusual summer event – and secondly, in just ten days time, the 100th Tour de France will be passing through the resort not just once, but twice in the same day. Add in...
The .ski (dot ski) domain arrives
Just over a year ago, we reported that the new .ski (dot ski) domain would be coming soon to the Internet. This project has been developed by StartingDot – a startup which raised €1.5 million to create new Top-Level Domains. .ski will be the first ski specific domain name extension. Potential 110m registrants...