40 Ski Resort Website Designs…in 2 minutes
We thought it would be interested to put together a short comparison between the home pages of forty of Europe’s leading websites, inspired by Slopefillers recent example from the US. How do they compare in terms of their look and feel? Maybe you are looking for inspiration yourself for a new design. Either way,...
Red Bull leverage Instagram with ‘Inspiration’ campaign
We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?). But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...
Irn-Bru Fanny demonstrates the power of Twitter
This initial campaign ran around a year ago, but it’s worth looking at again as a great use of Twitter to generate positive brand coverage. A new series of three TV commercials for Irn-Bru were successively launched, with a fourth internet-only ad ready to complete the campaign, hosted solely on YouTube. Launched from a single...
Les Sports de Neige
Not anything to do with marketing, but love these illustrations about ‘Les Sports de Neige’. Click on the image to see the large size version. By Iain Martin
Five Ski Tour Operator Home Pages Expressed as Word Clouds
The sun is out, the sky is blue, summer is here. So in the absence of much ski marketing activity, I thought it would be fun to compare the home pages of five of the UK’s leading ski tour operators – as word clouds. See if you can guess who is who…? ...
Verbier ask Facebook fans to decide if they should open in June
Most ski fans will know that this is the season that just keeps giving. This week there’s been snow all over the Alps, and in Verbier, enough to consider opening the resort again for just one day. Facebook fans would decide Verbier decided to ask their Facebook fans to vote on the issue. ...