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We offer digital marketing & PR consultancy for the ski and travel industry.

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Ischgl target UK market with new TV advert

Ischgl target UK market with new TV advert

Although not unknown in the UK market, it is rare to see ski advertising on British TV. Crystal Ski advertised on TV last year This time last year, buoyed by Travel Alberta’s marketing dollars, Crystal Ski ran their first ever TV advert.  The ad screened nationally during the winter on Channel 4, Film 4, E4...
Direct Ski start class war with new ski advertising campaign

Direct Ski start class war with new ski advertising campaign

It’s hard not to like the marketing team at Direct Ski. This time last year they were challenging Crystal to a punch up, this year it’s class war. Although we’d question if Spencer is actually a posh name, the point is one the snowsports industry should encourage, if perhaps not in such crude terms.  Skiing...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts it conjures of Jimmy Savile...
easyJet show ski industry how to sell Christmas in the Alps

easyJet show ski industry how to sell Christmas in the Alps

There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...
The first ski holiday adverts of the autumn...

The first ski holiday adverts of the autumn…

As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far:     And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Why your earned media and paid media should be merging...

Why your earned media and paid media should be merging…

You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...