easyJet show ski industry how to sell Christmas in the Alps
There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...
The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Why your earned media and paid media should be merging…
You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
BBC establish that poorly targeted marketing on Facebook doesn’t work
Last week the BBC got very excited about an investigation into Facebook by Rory Cellan-Jones, a Technology correspondent. The article claimed that some companies are ‘wasting large sums of money’ trying to win ‘Likes’ on Facebook. This appears to be because when a campaign was run for a British-based business, the company ended up winning...
‘Premium Offers’ opens up Facebook for advertising
With Facebook’s IPO coming up fast, the company is working hard to add on new revenue streams. Almost unnoticed during last month’s announcement that brand Pages would be converting to Timeline was Facebook’s new ‘Premium Offers’ for brands. Mike Hoefflinger, Director of Global Business Marketing of Facebook described Premium Offers as ‘the best way to get...
Old Spice and Dollar Shave Club up the ante for viral video
It all started with Old Spice. They saw their sales double thanks to their infamous and innovative YouTube campaign in 2010. Surely you must have seen it? Still, it’s always worth watching again… This campaign included creating individually tailored video answers to comments made online… Despite its incredible success, Old Spice raised the bar again...