Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Advertising
'Special Offer' resort advertising in France

‘Special Offer’ resort advertising in France

France can count on the second highest number of skier days in the world, at 55.2m after the United States with 60.0m. There was optimism last year that the number one spot might be possible, but when the country fell short again it was put down to the ‘faible enneigement’ of last season. There’s no...
It's pantomime season for the iPad2 (Oh, no it's not!)

It’s pantomime season for the iPad2 (Oh, no it’s not!)

This advert we noticed in the papers at the weekend quite simply annoyed the Skipedia team. 1. ‘The gift you can’t wait to give‘ – Purlease…don’t make us sick! John Lewis might want us to believe that the world of their Christmas ‘event’ adverts exists in real life, but we all know that it’s only...
Les 3 Vallees v. Chamonix: What’s in a strapline?

Les 3 Vallees v. Chamonix: What’s in a strapline?

While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter.  The ad shows Chamonix’s most famous feature –...
Two Polartec Neoshell ads - one improved message

Two Polartec Neoshell ads – one improved message

As the Skipedia team were looking through the latest issues of the snowsports magazines we noticed these two ads for Polartec NeoShell (‘the most breathable waterproof fabric ever’). The first, from one of the standard A4-shapes magazines, tells the basic story (that Neoshell gives you more air) using a picture of unhealthy-looking pro rider Nick...
Directski challenge Crystal Ski to a dust up...

Directski challenge Crystal Ski to a dust up…

If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays.   But following the...
"We all need warmth" - Great new Quechua TV advert

“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below,...