Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Advertising
It's pantomime season for the iPad2 (Oh, no it's not!)

It’s pantomime season for the iPad2 (Oh, no it’s not!)

This advert we noticed in the papers at the weekend quite simply annoyed the Skipedia team. 1. ‘The gift you can’t wait to give‘ – Purlease…don’t make us sick! John Lewis might want us to believe that the world of their Christmas ‘event’ adverts exists in real life, but we all know that it’s only...
Les 3 Vallees v. Chamonix: What’s in a strapline?

Les 3 Vallees v. Chamonix: What’s in a strapline?

While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter.  The ad shows Chamonix’s most famous feature –...
Two Polartec Neoshell ads - one improved message

Two Polartec Neoshell ads – one improved message

As the Skipedia team were looking through the latest issues of the snowsports magazines we noticed these two ads for Polartec NeoShell (‘the most breathable waterproof fabric ever’). The first, from one of the standard A4-shapes magazines, tells the basic story (that Neoshell gives you more air) using a picture of unhealthy-looking pro rider Nick...
Directski challenge Crystal Ski to a dust up...

Directski challenge Crystal Ski to a dust up…

If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays.   But following the...
"We all need warmth" - Great new Quechua TV advert

“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below,...
Marketing at the London Ski & Snowboard Show: Gallery

Marketing at the London Ski & Snowboard Show: Gallery

The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags. By Iain Martin