“We all need warmth” – Great new Quechua TV advert
Regular visitors to Skipedia will know that we have a soft spot for Quechua. We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below,...
Marketing at the London Ski & Snowboard Show: Gallery
The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags. By Iain Martin
Using Twitter hashtags in advertising…
‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one. The season really does start with the London Show. But what about Twitter? I would have liked the poster even more if...
The first TV advert for a Ski Show…?
We were very impressed to see that the Scottish Ski and Snowboard Show is running a TV advert for the show. As far as we know this is the only time a UK show has been promoted via television (please feel free to correct us), so it’s great to see some bullish activity promoting the...
Can Groupon help the ski industry?
You will have heard of Groupon, and its competitor, Living Social. Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...
Shaun White now a minty chewing gum…
You may have noticed our Tweet about this yesterday, but Shaun White, Olympic gold medal winning snowboarder, and one of the few snowsports stars to make it to superstardom, has attached his name to a new minty chewing gum. White will appeal to younger chewers ‘Whitemint’, produced by Kraft Foods is unusual in that it...