Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...
Free Helly Hansen stickers on Facebook
I liked this offer from Helly Hansen that I came across this week. Just ‘like’ the page to get some free stickers. It might not appeal to everyone, but something for nothing usually works, and will be winning them Facebook fans (they’re nearing 10,000). Like the page and it takes you through to a data...
Living Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...
When automation goes wrong…
Automation saves time, but can lose fans I posted last week showing how automating your Facebook updates may not be the best idea. Scrolling through the pages that Skipedia follows on Facebook this morning, I couldn’t help notice some ugly automation. Lots of exciting new updates from Courmayeur? Courmayeur, I name you… I could only...
Why automation doesn’t work on Facebook…
If only Facebook didn’t take up so much time… Phew. All this status updating and relationship building on Facebook takes time, doesn’t it? If only there was some quick way of automatically exporting my updates from other networks. Oh, there is you say? Great! Social Media Marketing is not free… Wrong! Facebook is ‘free’, but...
The Top 5 Scottish Ski Resorts on Facebook
Following on from our look at the top resorts on Facebook in Austria and France, it’s now Scotland’s turn. With only five resorts, this didn’t take so long to research as the others, but please do let us know if we’ve any omissions or errors. In the meantime, here’s the Facebook chart for Scotland: The...