Interview: How Saalbach found 20,000 fans…
If you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 fans. We asked Saalbach resident, Rachel Dunscombe, owner of Alpine consultancy Off to the Mountains, to find out more. She recently spoke to Paul Kubalek who heads...
Why Les Menuires are wasting their advertising budget
This advert by the French ski resort of Les Menuires (taken from ‘Ski and Board’ magazine) struck me as a classic example of an advertiser thinking about what works for them rather than what will work for their target market. On the face of it , it’s a cute idea. What is the inscrutable Bombadier...
Search goes Social – Google, Twitter, Bing, Facebook +1
It’s a fast moving reality that search is becoming more social. And companies need to wise up before they get left behind. Let’s look at where we are in terms of the big two that matter: Twitter and Facebook. Google + Twitter The supra-dominant Google has been drawing information from fan pages since 2009. Facebook...
How Quechua make you feel you’re in the mountains…
Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua...
Why sex sells in Tignes…
Ten years ago Tignes was the ugly duckling sister of Val d’Isere. A bunch of purpose-built apartments whose only appeal was their proximity to the Grande Motte glacier. But this French resort has become a swan. Tignes is exciting. Tignes is the location of X Games Europe – the only X games event in the...
The Top 10 Austrian Ski Resorts on Facebook
Following on from my previous look at the Top 10 French Ski Resorts on Facebook, this week I’ve been looking at Austrian resorts. Being mindful that that social media marketing is much more about quality than quantity, here’s the top ten: The Top 10 Austrian Ski Resorts on Facebook 1. Saalbach Hinterglemm (22184 fans) 2....