Will tagging brands in Facebook make marketing easier?
Last week Facebook announced that pages can now be tagged in photos, as well as friends. When tagging a photo, users can scroll through a list of people and companies, and once selected, the tag will appear in news feeds and the photo will also appear on the fan page’s photo section. On the face...
The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...
Why Ski Republic are scoring points in the Tarentaise…
Everyone travelling to La Plagne, Les Arcs, Vallandry, La Rosiere, Tignes, Val d’Isere and all the smaller stations has to travel through Moutiers to reach their destination. And that means they have to pass some great guerrilla marketing from Ski Republic, who have invested in a fleet of American-style bullet caravans. These have been branded...
Why I want a jacket with Omni-Heat
I’ll be honest with you, I still don’t really know what Omni-Heat is (although you can find out here). But this ad made me want to have it. Like everyone I have a limited amount of time to consume an ever increasing amount of media. But when I was flicking through the ‘Daily Mail Ski...
How’s your running?
Although nothing to do with snowsports, this recent campaign by Brighton running technique company, Stride UK, impressed me. I run along the front in Brighton on a regular basis and had noticed a number of stencils on the pavement asking ‘How’s my running?‘ Hundreds of people run along this strip every day, so it was...