Why La Plagne is boring & Val Thorens is not
Out in Val Thorens earlier this season, I found myself admiring the resort logo. Introduced in 2009, it strikes a strong impression. It says – Val Thorens is contemporary; find us on the Internet; we have great facilities; we are a modern resort. Val Thorens is one of the newest resorts in Europe and an...
How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...
How a face full of snow can be a surprisingly good sell…
This ad for Adidas goggles was another of my favourites from last autumn. A great image and a great hook. According to Chad Sayers ‘when I see everything, I can ride anything’. Now, I’m guessing that, like me, you haven’t heard of Chad Sayers. But who cares? This is a great aspirational idea. If I...