An apology: Ronseal no longer does what it says on the tin
If you’ve not yet seen this shocking admission from Ronseal then check out the video below right now. This cheeky apology (similar in tone to Bodyform’s own mea culpa in 2012) explains why their famous ‘It does what it says on the tin’ strapline has now been changed – to pacify pedants on social media....
How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…
We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Why superheroes don’t guarantee super marketing…
You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...
Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)
We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets: 1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose? You will if you download the Nosepost app. This amusing video explains how...
La Tania launch new logo
Last week La Tania launched their new logo – the first since the resort opened almost 25 years ago. Bear’s Dwelling ‘La Tagna’ originally meant ‘bear’s dwelling’ and the new logo refers to this (although it has also been described on Twitter as like ‘looking through a tunnel to an odd-shaped mountain in the distance’.) The...
Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...