Should I buy a .ski domain extension?
Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski domain?’ Not necessary, but probably...
Yorkshire Tea virtual reality cricket misses a chance
As well as snowsports, the Skipedia team is also fond of the occasional game of cricket. So when we saw that England sponsor Yorkshire Tea were offering a chance to try some virtual reality cricket, we stepped up to the crease immediately. Oculus Rift As with our recent blog about virtual reality experiences, the go-to...
Happy Socks take snowboarding into the skies
You’d think that selling socks is not much of a sexy business: feet pong and socks are often hidden under jeans, whether skinny or not. But Happy Socks don’t buy any of that. Their recent promo shows that if you’ve got an imagination (and a decent marketing budget) you can convert a great content marketing...
19 Soundbites from the LISTEX Summer Session 2015
Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events. Here’s 19 soundbites to give you a flavour of the day: I still don’t know why shops don’t let you lick skis –...
‘Meet the Ski Experts’ from 1986…
We love this flyer from 1986 we found tucked away in at the back of a cupboard. If the chance to go skiing for ‘only £3.50’ wasn’t good enough, check out the list of the ‘ski experts’ you can meet for a chance to book your 1986/87 ski holiday. Who remembers Yugotours, Intasun, Sunmed, Horizon...
How to minimise your unsubscribes…
An email we received this week (shown below) demonstrates a well-thought out approach for dealing with newsletter unsubscribes from InTheSnow Magazine. Unsubscribes are inevitable You can’t please all of the people all of the time, and some of them will end up unsubscribing from your newsletters. However, one simple follow up email – such...