Why Les Menuires are wasting their advertising budget
This advert by the French ski resort of Les Menuires (taken from ‘Ski and Board’ magazine) struck me as a classic example of an advertiser thinking about what works for them rather than what will work for their target market. On the face of it , it’s a cute idea. What is the inscrutable Bombadier...
Why sex sells in Tignes…
Ten years ago Tignes was the ugly duckling sister of Val d’Isere. A bunch of purpose-built apartments whose only appeal was their proximity to the Grande Motte glacier. But this French resort has become a swan. Tignes is exciting. Tignes is the location of X Games Europe – the only X games event in the...
The Top 10 Austrian Ski Resorts on Facebook
Following on from my previous look at the Top 10 French Ski Resorts on Facebook, this week I’ve been looking at Austrian resorts. Being mindful that that social media marketing is much more about quality than quantity, here’s the top ten: The Top 10 Austrian Ski Resorts on Facebook 1. Saalbach Hinterglemm (22184 fans) 2....
The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Why Ski Republic are scoring points in the Tarentaise…
Everyone travelling to La Plagne, Les Arcs, Vallandry, La Rosiere, Tignes, Val d’Isere and all the smaller stations has to travel through Moutiers to reach their destination. And that means they have to pass some great guerrilla marketing from Ski Republic, who have invested in a fleet of American-style bullet caravans. These have been branded...
Why La Plagne is boring & Val Thorens is not
Out in Val Thorens earlier this season, I found myself admiring the resort logo. Introduced in 2009, it strikes a strong impression. It says – Val Thorens is contemporary; find us on the Internet; we have great facilities; we are a modern resort. Val Thorens is one of the newest resorts in Europe and an...