Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Branding / Marketing

Will a Lamborghini snowboard make you faster?

by iain on Dec 28, 2024 • No Comments

The Italian ‘supercar’ manufacturer Lamborghini has announced the release of ‘Warpspeed’ – a new snowboard. The ‘Warpspeed’ has been designed in collaboration with Capita, using Falcor composite fastenings. The front and back of the boards have been shaped to resemble recent Lamborghini supercars, coloured with a special purple finish. It also comes adorned with the...

Iain

Dave Ryding interview on welove2ski.com

by iain on Dec 16, 2024 • No Comments

In the most recent of Iain’s series of ‘Chairlift Chat’ interviews for snowsports website welove2ski.com, he spoke to Dave Ryding, Britain’s most successful ski racer. You can read this article here. You can listen to the full interview in Episode 199 of The Ski Podcast:

Events / Iain / Resorts

Les 3 Vallées article on welove2ski.com

by iain on Dec 12, 2024 • No Comments

Iain travelled out to Les 3 Vallées in December 2024 for the opening days of the season in Courchevel and Méribel. His report from the weekend has now been published on welove2ski.com: You can watch Iain’s video reports from the weekend at the Skipedia YouTube channel: Listen to Iain’s review of the opening weekend of...

Iain / Resorts

Ski Scotland article in ‘The Telegraph’

by iain on Dec 12, 2024 • No Comments

In February 2024, Iain travelled to Perthshire in Scotland to ski on Ben Lawers, the same location where his mother learned to ski in the 1950s. His article on the trip has now been published by The Telegraph (if it’s behind a paywall, try opening it in a different browser). Iain explores the history of...

podcast

Zak Carrick-Smith article in InTheSnow magazine

by iain on Dec 9, 2024 • No Comments

Iain’s interview with up-and-coming British alpine ski racer, Zak Carrick-Smith, has just been published in the December issue of InTheSnow magazine. You can listen to Iain’s interview with Zak, who won a Youth Olympic gold medal in January 2024, in Episode 200 of The Ski Podcast.

podcast

Xavier De La Rue interview on Fall Line Magazine

by iain on Nov 12, 2024 • No Comments

Fall Line Magazine has just published Iain’s latest ‘Chairlift Chat…with Xavier De La Rue‘. Iain met with the legendary snowboarder in Verbier earlier this year. As well as covering Xavier’s career, they discussed his trip to Antarctica with his brother Victor and daughter Milla in November 2023. The film from that trip ‘Of a Lifetime’...

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