Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...
Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000. The prize included six weeks’ accommodation, lift...
Last week saw two excellent improvements by Facebook to features available to page owners. Schedule posts within Facebook Firstly, it is now possible to schedule posts to go live at a specific time within Facebook. Previously page owners had to use third party applications such as Hootsuite or Tweetdeck. Now all page owners need to...
Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it. But if you are just making a beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values. It just needs to be good. Perhaps the only way this could have been improved would...
As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo. They have been counting down the number of days to the start of the season since 37 days to go: By changing the Cover Photo every day,...
