How AI is Reshaping Travel Planning: 5 Insights for the UK Snowsports Industry
According to a new ‘State of Travel’ survey from Skift, the travel tech landscape is undergoing a monumental shift. AI is no longer just a buzzword in travel: it is actively changing how consumers research, choose, and book their holidays. 1. Planning v. Booking: The AI Trust Deficit While consumers are increasingly comfortable using AI...
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Will AI make ski photographers redundant? [2025 Update]
AI has come a long way in the last two years. Back in May 2023, I took a light-hearted look at AI’s ability to create images. But how much has AI improved since then? The answer is shockingly far. Let’s have a look at the vastly different results that the same prompts generated… The terrifying...
Will AI make ski photographers redundant?
Following up on our recent blog post ‘Will ChatGPT make ski experts redundant?‘, we thought we’d extend the theme by asking a friendly AI to create some images for us. There were some worryingly scary results… The terrifying pain of snow… A smiling 6 year-old boy throwing snow into the air with joy, dressed in...
Will ChatGPT make ‘ski experts’ redundant?
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’), you will certainly have heard...