17 UK Ski Market Insights from the Club Med 2018 Report
A new Club Med survey ‘The Changing Landscape of the Ski Market’ suggests that ski holidays are holding up well, despite the uncertainty over Brexit. Here are 17 key facts we took from the report: Brexit 84% of Brits still likely to go on a skiing or snowboarding holiday despite Brexit 34% said Brexit...
La Folie Douce to open first hotel in Chamonix
La Folie Douce is diversifying beyond their highly successful ‘clubbing in the snow’ concept by opening their first hotel this December in Chamonix Mont Blanc. The new project is a joint venture between La Folie Douce et Les Hôtels (très) Particuliers. They will take over La Palace Le Savoy, formerly occupied by Club Med. Opening...
Knowledge Is Powder Ski Podcast – Episode 9
In Episode 9 Jim and Iain are joined by Krystelle Kubicki, Marketing Manager at Iglu Ski. The team talk about the epic storms that are sweeping Europe and covering the mountains and everything else in snow, while Jim tries to come up with a better word than Snowmaggedon. Are skiers boozers? We look at the latest...
Knowledge Is Powder Ski Podcast – Episode 8
In the first episode of the 2018 Jim and Iain make New Year resolutions that they won’t keep and are joined by Charlie Owen from Seasonal Businesses in Travel. They also marvel at the immense snowfall in the Alps at the moment, discuss the potential impact Brexit might have on your ski holiday and chat...
Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...
Where are the ski companies of 1984 today?
Possibly our favourite Christmas present at Skipedia was an original 1984 copy of ‘The Sunday Times Guide to Ski and Apres-Ski’ (in association with Harpers & Queen, don’t you know…). Skiing was in a massive growth phase in 1984Written by Alastair Scott, who had been appointed skiing editor of The Sunday Times by Andrew Neil...