
Folie Douce to open new hotel in Serre Chevalier
It seems hotels from La Folie Douce are like buses; none for ages and then two come along at once. It was only earlier this summer that we reported La Folie Douce was diversifying into hotels with the news that they were to open their first property in Chamonix this December. Less than two months...

Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...

Serre Chevalier offer exclusive ski day for Facebook fans
We’ve seen some nice Facebook promotions by resorts before. This summer Verbier teased their fans to decide if they should open for a day. Free skiing for Facebook fans Currently Serre Chevalier are planning to start off the 2013/14 winter ski season with an exclusive ski day for their Facebook fans. One day before the...

The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....