How much is an Olympic medal worth?
The XXIII Olympic Winter Games start tomorrow. Are you excited about it? Will you be getting up in the middle of the night to watch? Most importantly, will you get value for money from the Games? Team GB target is 4 medals Almost £30 million has been invested to this Olympic cycle. For this, UK Sport...
How has Sochi 2014 scored on social media?
Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. Twitter has gone mad for Jenny Jones Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000. Twitter Reach shows that since just 9am today her name has been included in...
The North Face push Olympic boundaries in Canada
The Canadian Olympic Committee have threatened legal action against winter wear manufacturer, The North Face. The dispute is over a range of clothing that The North Face have produced in advance of the Sochi 2014 Winter Olympics, in their ‘International Collection’. Ambush marketing? As The North Face are not an official sponsor of the Games,...