Mica Heliskiing score viral hit with stereotype reversal
We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...
Ski Ads in ‘The Guardian’, Sep 2019
We were interested to see who was advertising in the recent travel supplement in The Guardian, published on 07 September. The supplement was a ‘distributed advertorial supplement created by APL Media Limited’. Typically this means there’s very little content and lots of ads, increasing the chances it will go straight in the recycling bin. APL...
New Articles by Skipedia in Trail Running Magazine
Iain has recently had two articles published by Trail Running Magazine, covering recent visits to Val d’Anniviers in Switzerland and Morzine in France. In August 2019, his article on the infamous Sierre-Zinal trail race in Switzerland was published: In September, Iain’s race report from the Hauts Forts ultramarathon in Morzine was published: Iain uses custom...
Which is the Most Searched Ski Resort?
The second annual E-Tourisme Survey report on French ski resorts by French agency CyberCité has revealed some interesting data: Chamonix: Most Searched ski resort CyberCité looked at Google data from July 2018 to April 2019 and found that Chamonix was the most searched for ski resort in France during the period. The figures below show...
Lies, Damn Lies and Ski Statistics from the Department for International Trade
It’s taken us a while to write this one up, but that might be because we’ve been in shock. Politicians lie, who knew? To be fair, this one is probably down to the civil servants. UK skis sold ‘across the globe’ Presumably it was a confused pencil pusher at the Department for International Trade who...
New owners again for Flexiski…
Update: Ski Weekends bought the brand post Covid in November 2021 and are ‘repositioning it back to a 4 and 5 star focus with tailor made holidays’. It is now part of of Ski Elements Ltd. ——— Flexiski has changed hands again as it has been acquired by Hotelplan, owners of Inghams and Ski Total....