38 Soundbites from the LISTEX 2014 Ski Forum
Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
26 Snippets from the LISTEX Summer Session 2014
Yesterday saw the first LISTEX Summer Session – an opportunity to network and chat about industry matters, as well as get in a few runs in the UK on real snow! We were delighted to be asked to moderate the forum, which saw two sessions on the Sochi Legacy and Ski Safety. Here’s 26 snippets...
British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour
After Jenny Jones’ tremendous success at the Sochi Winter Olympic Games, interest in snowboarding in the UK has never been higher. With three top 10 finishes in the slopestyle, there’s clearly plenty of talent in the UK, but not all of it is in the Olympic events. Jake Terry – up and coming junior snowboarder...
Red Bull win Sochi Olympics awareness over official sponsors
Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
How has Sochi 2014 scored on social media?
Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. Twitter has gone mad for Jenny Jones Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000. Twitter Reach shows that since just 9am today her name has been included in...
The Freeze Festival moves to Clapham Common
After five years at the Battersea Power Station, the (London) Freeze Festival has dropped the London from its title and moved to Clapham Common. We dropped by on the opening night to see how it looked, and if any marketing or businesses stood out. Retro Rentals This is one business that may do well at Freeze – Retro...