Airbnb turn Courchevel cable car into chalet for night
Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
The Alternative Snow Awards
Last week the London Ski and Snowboard Show was held at Earls Court. Normally we’d write up a ’23 Snippets from the Ski Show’ type of post, but in the wake of the World Snow Awards we thought we’d announce our own award winners, based on our observations last week. Biggest Newcomer to the Industry...
38 Soundbites from the LISTEX 2014 Ski Forum
Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
26 Snippets from the LISTEX Summer Session 2014
Yesterday saw the first LISTEX Summer Session – an opportunity to network and chat about industry matters, as well as get in a few runs in the UK on real snow! We were delighted to be asked to moderate the forum, which saw two sessions on the Sochi Legacy and Ski Safety. Here’s 26 snippets...
British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour
After Jenny Jones’ tremendous success at the Sochi Winter Olympic Games, interest in snowboarding in the UK has never been higher. With three top 10 finishes in the slopestyle, there’s clearly plenty of talent in the UK, but not all of it is in the Olympic events. Jake Terry – up and coming junior snowboarder...
Red Bull win Sochi Olympics awareness over official sponsors
Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
