Mini backflip in Tignes beats gap jump and rail slide to go viral
Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted. (And who knows what the count will...
The North Face build strong marketing platform for launch of Steep Series range
While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”. With that in mind, 98% of their winter collection has changed for 2013/14...
GoPro move European marketing forward with Freeride World Tour sponsorship
While in Chamonix last week attending the Freeride World Tour, Skipedia caught up with Philip Schlosser, Resort and Sports Coordinator for GoPro in Europe. Why has GoPro sponsored the Freeride World Tour? We want to be present in all our core verticals, and snowsports is our main market in Europe. The Freeride...
Skiplex expand to Reading and create a ski industry success story
Followers of industry stats will know that the number of people taking snowsports holidays has decreased in each of the last four years. So with a market that’s fallen by almost 25% it’s a rare pleasure to find a business that’s bucking the trend and expanding rapidly. Skiplex recently opened its second centre in Reading,...
London Ski & Snowboard Show grab attention with lift pass giveaway
How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...
Sochi 2014 ‘greets the world’ in London
After the incredible excitement that was London 2012, eyes now turn to the next Olympiad: not Rio 2016, but the Sochi 2014 Winter Olympics in Russia. To promote the event, Russia.Sochi.Park was set up in Kensington Gardens for the duration of London 2012. ‘Where Russia greets the world’ The idea was that this would be...