London Ski & Snowboard Show grab attention with lift pass giveaway
How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...
Sochi 2014 ‘greets the world’ in London
After the incredible excitement that was London 2012, eyes now turn to the next Olympiad: not Rio 2016, but the Sochi 2014 Winter Olympics in Russia. To promote the event, Russia.Sochi.Park was set up in Kensington Gardens for the duration of London 2012. ‘Where Russia greets the world’ The idea was that this would be...
What’s new at Grand Ski 2012…
This week saw the 21st edition of Grand Ski – the annual French snowsports event exclusively for the trade. This year saw 460 tour operators and agents from 17 markets around the world meet up with 238 exhibitors. Grand Ski was held in Annecy for the third consecutive year and will move to Chambery...
Calgary SnowFest flashmob shows the way…
When Skipedia visited last month’s Ski and Snowboard Shows at London and Birmingham, a common topic of conversation was how the shows could be refreshed and less predictable. Maybe we could learn a lesson from our friends across the water. Check out this highly entertaining flashmob that livened up the Calgary SnowFest last week. Now that is...
Using Twitter hashtags in advertising…
‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one. The season really does start with the London Show. But what about Twitter? I would have liked the poster even more if...
Le Derby du Roc Merlet – going downhill fast
The Roc Merlet Derby in Courchevel 1650 has been one of the classic season worker events since…well, no one seems to be exactly sure when it started. But it was definitely going on in 1995, as shown in this poster. This end of season event sees competitors take a rare chance to hoon from the...
