What’s new at Grand Ski 2012…
This week saw the 21st edition of Grand Ski – the annual French snowsports event exclusively for the trade. This year saw 460 tour operators and agents from 17 markets around the world meet up with 238 exhibitors. Grand Ski was held in Annecy for the third consecutive year and will move to Chambery...
Calgary SnowFest flashmob shows the way…
When Skipedia visited last month’s Ski and Snowboard Shows at London and Birmingham, a common topic of conversation was how the shows could be refreshed and less predictable. Maybe we could learn a lesson from our friends across the water. Check out this highly entertaining flashmob that livened up the Calgary SnowFest last week. Now that is...
Using Twitter hashtags in advertising…
‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one. The season really does start with the London Show. But what about Twitter? I would have liked the poster even more if...
Le Derby du Roc Merlet – going downhill fast
The Roc Merlet Derby in Courchevel 1650 has been one of the classic season worker events since…well, no one seems to be exactly sure when it started. But it was definitely going on in 1995, as shown in this poster. This end of season event sees competitors take a rare chance to hoon from the...
The first TV advert for a Ski Show…?
We were very impressed to see that the Scottish Ski and Snowboard Show is running a TV advert for the show. As far as we know this is the only time a UK show has been promoted via television (please feel free to correct us), so it’s great to see some bullish activity promoting the...
Skyliners in Paris
There’s plenty of action sports around these days, and ‘highliners’ push it to limits. They love a lot of air between them and the ground. And the more dizzying the spot, the better! If you’ve seen any of the work of Seb Montaz, you’ll know to expect something special. This video, shot in Paris, follows...