The first TV advert for a Ski Show…?
We were very impressed to see that the Scottish Ski and Snowboard Show is running a TV advert for the show. As far as we know this is the only time a UK show has been promoted via television (please feel free to correct us), so it’s great to see some bullish activity promoting the...
Skyliners in Paris
There’s plenty of action sports around these days, and ‘highliners’ push it to limits. They love a lot of air between them and the ground. And the more dizzying the spot, the better! If you’ve seen any of the work of Seb Montaz, you’ll know to expect something special. This video, shot in Paris, follows...
How The North Face backed the right horse…
The North Face Ultra Trail Du Mont Blanc (UTMB), now in its 9th year, is now established as the unofficial world summit of trail running. With 7200 runners from 62 nations taking part, all of whom had to qualify to be able to compete, the event is the largest on the calendar. Great positioning for The...
BUSC 2000
BUSC 2000 was the first of the modern BUSCs. Organised by Manchester Metropolitan University (or was it still a polytechnic back then?), the committee took a business-like approach to sponsors and students alike. Companies were starting to wake up to the value of the student pound, and BUSC 2000 was the first to attempt to...
The ChamJam remembered…
In 1990, an argument between Val d’Isere and Chamonix over who had the best skiers resulted in the first ever ‘Boss des Bosses‘. This bumps competition expanded to include, in differerent years, Verbier, Zermatt, Meribel, Courchevel and Val Thorens and became one of the highlights of every season worker’s season. Boss des Bosses >>> The...
How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...
