Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Marketing
P&V team up with La Folie Douce

P&V team up with La Folie Douce

The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...
InTheSnow magazine to ambush London Ski Show

InTheSnow magazine to ambush London Ski Show

Credit to InTheSnow, who announced some clever distribution today to put their magazines in the hands of people heading to the London Ski and Snowboard Show.     The Telegraph London Ski & Snowboard Show The London Ski and Snowboard Show is owned and organised by the Telegraph group. The Telegraph is the headline sponsor....
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski domain?’ Not necessary, but probably...
Yorkshire Tea virtual reality cricket misses a chance

Yorkshire Tea virtual reality cricket misses a chance

As well as snowsports, the Skipedia team is also fond of the occasional game of cricket. So when we saw that England sponsor Yorkshire Tea were offering a chance to try some virtual reality cricket, we stepped up to the crease immediately. Oculus Rift As with our recent blog about virtual reality experiences, the go-to...
Happy Socks take snowboarding into the skies

Happy Socks take snowboarding into the skies

You’d think that selling socks is not much of a sexy business: feet pong and socks are often hidden under jeans, whether skinny or not. But Happy Socks don’t buy any of that.  Their recent promo shows that if you’ve got an imagination (and a decent marketing budget) you can convert a great content marketing...
19 Soundbites from the LISTEX Summer Session 2015

19 Soundbites from the LISTEX Summer Session 2015

Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events.  Here’s 19 soundbites to give you a flavour of the day:   I still don’t know why shops don’t let you lick skis –...