Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Marketing
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good Austrian glaciers are planning their opening, and in the case of a few lucky racers have already started Arapahoe Basin still hopes to open for the end of this season This has some early thoughts about how Australian resorts might open for their winter season All French ski areas are in the ‘green...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Ten Facts You Should Know About The Rise Of Podcasting

Ten Facts You Should Know About The Rise Of Podcasting

Are you listening to podcasts yet? If not the chances are you will be soon… New research from Adobe Analytics shows that more people are tuning into podcasts and are heavily engaged with this audio content. Podcast mobile app usage has increased 60% in the US since January 2018 A quarter of current podcast listeners...
Les 3 Vallées announce partnership with 'Frozen II'

Les 3 Vallées announce partnership with ‘Frozen II’

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....