Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Why social media should be part of your marketing plan...
Marketing / Social Media

Why social media should be part of your marketing plan…

by iain on Sep 1, 2011 • No Comments
We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…
Interview: Megève Tourisme's social media marketing
Marketing / Resorts / Social Media

Interview: Megève Tourisme’s social media marketing

by iain on Aug 25, 2011 • No Comments
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...
Free Helly Hansen stickers on Facebook
Marketing / Social Media

Free Helly Hansen stickers on Facebook

by iain on Aug 11, 2011 • No Comments
I liked this offer from Helly Hansen that I came across this week. Just ‘like’ the page to get some free stickers. It might not appeal to everyone, but something for nothing usually works, and will be winning them Facebook fans (they’re nearing 10,000). Like the page and it takes you through to a data...
Living Social's brilliant London taxi campaign
Branding / Marketing

Living Social’s brilliant London taxi campaign

by iain on Aug 7, 2011 • 1 Comment
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...
BUSC 2000
Events / Resorts / Skipedia

BUSC 2000

by iain on Aug 2, 2011 • 1 Comment
BUSC 2000 was the first of the modern BUSCs. Organised by Manchester Metropolitan University (or was it still a polytechnic back then?), the committee took a business-like approach to sponsors and students alike. Companies were starting to wake up to the value of the student pound, and BUSC 2000 was the first to attempt to...
Marathon du Mont Blanc (Chamonix) article in 'Tribe' magazine
Iain

Marathon du Mont Blanc (Chamonix) article in ‘Tribe’ magazine

by iain on Aug 1, 2011 • No Comments
In June 2011, Iain Martin from Skipedia went out to Chamonix to take part in the Marathon du Mont Blanc – his report on the race was published in ‘Tribe’ magazine:    

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.